In its on-going efforts to develop a sustainable ecosystem, Godrej Interio has launched several initiatives to reduce the impact of its products and processes on the environment.

Design for Environment (DfE) is one such initiative that was rolled out in 2012. This initiative looks at a product and service at the design stage and seeks to understand, identify and analyse the impact that it will have during the course of its entire lifecycle.

This review process looks at various facets of product development and manufacturing:

  • Consider and increase use of renewable and recycled materials.
  • Evaluate all raw materials, to improve their recyclability and biodegradability.
  •  Evaluate water and energy usage pattern for all processes.
  • Consider and reduce use of chemicals listed in Chemicals of Concern List.
  • Provide design considerations to reduce the environmental impact of the product at the end of life.

As part of this initiative, Godrej Interio for all its new products is commited to using the principles and strategies of DfE to evaluate and reduce the negative environmental footprint of its products and processes from a lifecycle perspective.

In addition to these considerations, Godrej Interio also confucts a full Life Cycle Assessment (LCA) for all its products having an annual volume of over 10,000 units or weight of over 500 tons. The LCA serves as a tool for the Godrej Interio team to identify how the product or service will impact the environment during the entire course of its lifecycle.

This forward thinking and analysis goes a long way in conceputalising and developing products that are safe for the planet, in terms of materials used, replacing processes that cause harm to nature, and also from the perspective of reducing waste at the end of the product lifecycle.

Godrej Interio’s design team is regularly trained in the tenets of the DfE initiative to be able to make meaningful contribution during product conceptualization and development on a continuous basis. After all, small steps taken today make for big changes tomorrow.

Early thoughts on Design for Environment

“Design, if it is to be ecologically responsible and socially responsive, must be revolutionary and radical in the truest sense. It must dedicate itself to nature’s principle of least effort. […] That means consuming less, using things longer, recycling materials, and probably not wasting paper printing books.”

~ Victor Papanek, Design for the Real World, 1971