BRAND AWARENESS 2013
Led by insightful understanding of consumers,
the brand constantly strives towards enhancing
user experience in every product design.
World Consulting & Research Corporation (WCRC), a global organization in consulting and research, in association with KPMG, have awarded Godrej Interio as one of ‘Asia’s Most Promising Brands 2012-13’ at the Asian Brand & Leadership Summit 2013 held in Dubai recently. The award was received by Bedraj Tripathy, Sr. General Manager (Marketing) – Godrej Interio, at the award function in Dubai.
Speaking at the award function, Bedraj Tripathy said, “It was a pleasure to meet some of the leaders in the industry and be recognised as one of Asia’s Most Promising Brand. One really feels proud to be part of the team spearheading the brand in the modern era.”
Anil Mathur, COO – Godrej Interio, added, “Interestingly, within leaders in Asia, Godrej Interio as a brand name is getting established. Although this is a great achievement, we have a long way to go. As a team, I am sure we will add many more feathers to our cap in the years to come.”
About the Award
Asia’s Most Promising Brands is the largest multi-platform brand credibility project involving the most promising brands and leaders from various Asian countries. In light of the growth that Asia has witnessed in the last 10 years, these awards have been instituted to recognize the brands that are shaping cultures, economies and social behavior across the continent.
Godrej Interio is proud to have won this award and looks forward to expanding its reach to new markets across Asia.
Bedraj Tripathy (Right) accepts
the trophy on behalf of
Godrej Interio from Ashish Bhasin (Centre), Chairman (India) & CEO (South East Asia) Aegis Group Plc and Oliver Ellis – MD, UK & Middle East, Publicitas.
Godrej Interio : Among Asia’s Most Promising brands
• Impacting lives in India
Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability; and design, manufacturing and retail being its key areas of excellence. This 8 year old brand is enabling people to transform spaces at homes and offices bringing alive dream spaces, with emphasis on comfort and aesthetics. Its core strength lies in delivering well designed, fun and functional furniture solutions.
• Blaze to Brilliance
One of Godrej Interio’s key offerings has been Design. From a limited number of 8 designs at the start, the brand has come a long way – with 13 product lines marked by user-inspired designs today. With a team of over 80 design experts, product design is constantly being evolved to transform the lives of the consumers.
This home and office furniture brand began with a focus in 20 cities having 60 outlets; and has today grown to have a ground network of 490 exclusive showrooms in 45 cities, operating through 500 dealers.
• The brand of the Young Indian
The brand has undergone a sea change in the recent years, changing its look and positioning to a much younger, vibrant and stylish one. Its tag line “Transform your life” reiterates the fact that it cares for its customers and wishes to play a positive role while transforming their lives for the better.
In sync with the new initiatives, GI has been collaborating with famous designers for developing designs – products and skins. These designers include names such as Krishna Mehta, Anita Dongre, Antoine Phelouzat (Product Designer from France), Roger Carr (Product Designer from UK), Khallan Matoo (Architect) and Jinu Kurrien (Product Designer), to name a few. They have added on to the GI range of designs, combining global design trends with Indian anthropometric data.
Innovation has played a key role in helping the brand create a unique identity. Listed below are some of the recent innovations that have been well-received in the market place.
• A range of designer furniture launched with renowned Indian designer, Krishna Mehta.
• For the first time, GI launched a range of living room furniture on the Lakme Fashion Week 2012 ramp walk, using augmented reality skin designs created by Anita Dongre.
• They also used the largest base of architects and designers in India (IID) to develop products on a co-creation platform.
• Another innovation was the Big Data Usage for predictive modeling of marketing mix.
Seeking to transform lives, each piece of Godrej furniture has a unique feature that can help make consumers’ life comfortable. These features include offering families the convenience of a hot plate built into a dining table, and giving B2B customers a choice of over 200 colours that will allow them to customise offices based on the corporate philosophy / preference.
1. Godrej Interio has the highest retail foot print in India. GI outlets pan across India – 490 exclusive showrooms in 45 cities, operating through 500 dealers.
2. It is the only Indian brand to have touched 22 countries across 4 continents.
3. Godrej Interio has the distinction of being the only Indian furniture company with an In-house dedicated Design team of product designers and engineering experts. This has led to GI obtaining over 50 design awards in the last three years.